Bankruptcy Lead Generation Product Overview
The Bankruptcy Lead Generation marketplace is a crowded space full of companies promising to deliver high quality leads through a variety of methods. Bankruptcy Attorneys are faced with multiple questions when deciding what internet strategies to use to generate bankruptcy leads. Following is an overview of several common lead generation products.
- Attorney Directories. There are many “attorney directory” sites that claim to deliver clients to your practice. However, these sites may not be as effective as you think. Consider these items when evaluating an Attorney Directory site:
- Perform a search on the Attorney Directory site for your city and practice area. How many attorneys are listed in the results? If there are already many attorneys listed, how will your listing stand out?
- Does the directory allow you to list a phone number and a link to your website?
- How does the attorney directory website rank on google for Bankruptcy Attorney and Bankruptcy Lawyer? Is it on the first page?
- How easy (or difficult) is it to use the Attorney Directory lawyer search? If users get confused or frustrated, they will hit the back button and try another site.
- Attorney Website Management. Another common product in the bankruptcy lead generation marketplace is attorney website management. These companies promise to build a website for your practice that will generate organic (free) leads for your lawfirm. However, as with any contract be sure to read the fine print. Make sure you find out the answers to these questions:
- Who “owns” the site? If you decide to terminate your contract do you get to keep the website, domain name, content, etc?
- After the site is built, what will the company do to promote it? Will they give you a monthly report with details about their marketing activities?
- Who will update and maintain the site? You or the Vendor?
- What about Search Engine Optimization? Does the company use search engine friendly methods of web development? Do they do any off-page search engine marketing?
- Results: Can the company give you references that illustrate the results they have achieved for other clients?
- Lead Delivery Services. The final product we’ll look at are bankruptcy lead delivery services. These are traditional lead generation companies who gather data from clients and then sell it to attorneys. When looking at lead delivery services, consider these questions:
- How are the leads delivered? Email? Text Message? Instant Message? Are the leads delivered real-time or is there a processing delay?
- What data is sent with the lead?
- Are phone leads “warm transferred” to your office? If so, is this a feature that you will be able to support or will these leads go to voicemail?
- Does the vendor provide a method for dealing with bad or duplicate leads?
- Is there a back-end lead administration website that will allow you to track and work your leads?
- If you have any issues is there an account manager you can contact for help?
- Are the leads in your area sold exclusively to you or are the leads sold to multiple attorneys?
- How can you terminate the contract? Is there a 6, 12 or 18 month contract term?
If you’re ready to start receiving Bankruptcy Leads through the internet, or if you are looking to supplement your existing bankruptcy lead pipeline, we’d love to talk to you. Please complete our Attorney Bankrupty Lead Generation form and one of our sales representatives will contact you to explain the many options LeadRival offers for Bankruptcy Lead Generation.