Everyday Yellow Pages has contracted with LeadRival to provide search engine optimization (SEO) services for its local directory Web site, www.EverydayYellowPages.com. The site provides directory information for persons looking for businesses in Arlington, Irving, Coppell, Grand Prairie, Keller, Southlake, Midlothian, DeSoto and other cities in the Dallas Fort Worth area.

Hurst, TX October 17, 2008 — Everyday Yellow Pages has hired LeadRival, a Dallas Fort Worth Based Search Engine Optimization agency, to help the company increase the visibility of its Web site, www.EverydayYellowPages.com, in the top search engines.

Everyday Yellow Pages publishes complete directories serving local communities in the Dallas/Fort Worth Metroplex. Its Web site offers visitors an online search of its publications and also provides information to advertisers who would like to increase their visibility in published directory.

The publisher provides a complete directory of residential and business listings in Arlington, Cedar Hill, Colleyville, Coppell, DeSoto, Duncanville, Grand Prairie, Grapevine, Irving, Kennedale, Keller, Lancaster, Mansfield, Midlothian, Red Oak, Southlake and Trophy Club/Westlake. Everyday Yellow Pages also provides a wealth of community information, including area attractions, shopping, community services, mass transit and airport information.

“LeadRival is excited to use its expertise to help more users and advertisers find Everyday Yellow Pages online,” said Kye Duncan, SEO Manager of LeadRival. “We are well equipped to refine the directory’s online approach.”

LeadRival, founded in 2004, is a leader in the search engine marketing (SEM) industry. The firm has worked with both large and small businesses. LeadRival specializes in search engine optimization, paid search and professional Web site design. In addition, the agency also provides content creation, lead generation and local search strategy.

About LeadRival:
Founded in 2004, Leadrival is a leading Web marketing agency with extensive experience helping businesses succeed online. The agency provides custom Web marketing solutions for both local and national clients. LeadRival offers search engine optimization, website design, pay per click management, content creation and online consulting services through their unique Search, Leads, Results platform.

About Everyday Yellow Pages:
Everyday Yellow Pages was established to provide Arlington, Coppell, Grand Prairie, Mansfield, Irving, and North Tarrant County with superior telephone directories, customer service and distribution. It has offices in Arlington at 2206 W. Park Row Drive, Suite 102. Its corporate headquarters is located in Amarillo, Texas.

For more information or to schedule an interview with Kye Duncan or a representative of Everyday Yellow Pages, email media @ leadrival.com.

A new poll conducted by BankruptcyHome.com shows Barack Obama is favored by individuals seeking bankruptcy protection. Conducted in September, the poll questioned over 1200 people who visited www.BankruptcyHome.com and completed a free bankruptcy evaluation form. Respondents provided their opinions on 16 separate questions on topics ranging from the Economy to the War on Terror.

October 9, 2008 — BankruptcyHome.com conducted a presidential poll to see how people facing financial difficulties feel about the Democratic and Republican presidential candidates. The results mirrored the national polls that show Democrat Barack Obama with a slight lead. Full poll results are available on the BankruptcyHome.com website.

Almost 75 percent of respondents said that the 2008 presidential election was very important to them. Over 80 percent said that they were very likely to vote.

Visitors to BankruptcyHome.com are provided with helpful information about personal bankruptcy, debt consolidation and rebuilding credit. Recent turmoil in the credit markets has brought economic issues to the foreground of the presidential race and BankruptcyHome.com was curious how its users would vote.

Obama was the choice of 48.17 percent of the over 1,200 respondents when asked witch of the candidates was best equipped to handle the economy. That compares to Republican candidate John McCain, who was favored by only 21.39 percent.

The results mirror polls that show Obama pulling ahead of McCain in the battleground states of Pennsylvania and Michigan. McCain though is still holding slight leads in polls conducted in Indiana and Missouri. National polls have the pair close to even.

Obama was also the choice of 50.74 percent of respondents as the better candidate to handle health-care issues, the only time one of the candidates received more than 50 percent of the response, compared to 21.39 percent for McCain. A medical crisis can be one of the leading causes for families to file bankruptcy.

McCain led his Democratic opponent in one category of the poll. Results show that respondents felt that the Republican was the more experienced candidate.

More information about the poll is available on the BankruptcyHome.com Web site. Full Results of the Poll are available on the Presidential Poll Results page.

More about BankruptcyHome.com
BankruptcyHome.com is a nationally focused website that helps people seeking information about how to file bankruptcy and what to do when they are overwhelmed with debt. The site connects users with an experienced bankruptcy attorney in their area. The bankruptcy lawyer will provide individuals with a free consultation and advise them of the best course of action tailored to their individual case.

September 11, 2008 — Higgins & Associates a Dallas Fort Worth Bankruptcy Law Firm has teamed up with LeadRival to increase its visibility on the internet.

Higgins & Associates provides clients in crisis with help to solve their financial problems. Its Web site is a resource for those seeking information on protection from creditors through Chapter 7 or Chapter 13.

We at LeadRival are ready to work with Higgins & Associates to use search engine optimization to help consumers gain better access to information about what to do when they are considering bankruptcy

With offices in southwest Fort Worth and Hurst, Higgins & Associates is conveniently located to provide legal services to all of the residents of Tarrant County.

LeadRival will work with the firm’s existing Web site to create a more user-friendly experience and optimize its position in the top search engines to draw more potential customers.

“Higgins & Associates is glad to have LeadRival to help generate more leads and increase our presence on the internet,” said founding partner Robert Higgins. “Working in our clients’ best interest is why we are here. That is why we want to get as much information about bankruptcy protection out to as many people as possible. Bankruptcy is a great option for people trying to avoid foreclosure. There is no reason for someone to struggle through a financial crisis alone.”

LeadRival, founded in 2004, is a leader in the search-engine marketing (SEM) industry. The firm has worked with both large and small businesses. LeadRival specializes in search engine optimization, paid search and professional Web site design. In addition, the agency also provides content creation, lead generation and local search strategy.

“We at LeadRival are ready to work with Higgins & Associates to use search engine optimization to help consumers gain better access to information about what to do when they are considering bankruptcy,” said Kye Duncan, SEO Manager of LeadRival. “We look forward to bringing Higgins & Associates special skills to customers in Fort Worth and Tarrant County.”

About LeadRival:
Founded in 2004, LeadRival is a leading Web marketing agency with extensive experience helping businesses succeed online. The agency provides custom Web marketing solutions for both local and national clients. LeadRival offers search engine optimization, website design, pay per click management, content creation and online consulting services through their unique Search, Leads, Results platform. LeadRival can be found on the web at www.leadrival.com.

About Higgins & Associates:
Higgins & Associates is a full-service bankruptcy law firm in Fort Worth that is dedicated to protecting the assets of its clients who are experiencing financial difficulties.

For more information or to schedule an interview with Kye Duncan or a member of the Higgins & Associates, email robbeard(at)leadrival.com.

“Content is King!” is a rallying cry for thousands of SEO specialists and web designers. While on-page search engine optimization tactics will help any website, traffic and search engine rankings ultimately come from inbound links. Quality content is what inbound links are linked to, and so quality content is at the heart of any SEO project.

A great option for building quality content for website owners who might not be webmasters themselves is a blog. Whether on-site or off-site, blogs give you a venue for publishing topical information about your product or industry. Blogs also provide a forum for your visitors to interact with you, and for you to transform casual visitors into loyal readers.

At Leadrival we’ve used blogs on several of our client sites including those covering bankruptcy and social security disability. These forums let us stay on top of the latest developments in these areas, and provide quality link targets for inbound links.

Long live the King!

Price Law Group has teamed up with LeadRival to provide website development and search engine optimization (SEO) services for its national bankruptcy attorney network found at www.pricelawgroup.com. The site will help clients seeking information about filing Chapter 13 or Chapter 7 Bankruptcy.

Encino, CA August 14, 2008 — Price Law Group has hired LeadRival, a Dallas Fort Worth Search Engine Optimization agency, to help the company increase the visibility of its website in the top search engines.

Price Law Group, a law firm with 26 offices throughout California, Nevada, and New York, maintains www.pricelawgroup.com, and LeadRival will help them to create an up-to-date resource for consumers looking for information on ways to improve their financial lives.

Price Law Group is dedicated to helping clients through the process of correcting financial crises. Its attorneys are licensed to practice in 12 states and it maintains a nationwide network of experienced bankruptcy attorneys. Users may browse this network by visiting www.pricelawgroup.com/Front_Door/locations.asp. The firm’s website provides clients with information about Chapter 7 and Chapter 13 Bankruptcy. Those seeking to declare bankruptcy can also complete a free bankruptcy evaluation form and will be matched to an attorney in their area. The free evaluation form is located at www.pricelawgroup.com/Front_Door/get_started.asp

LeadRival, founded in 2004, is a leader in the search engine marketing (SEM) industry. The firm has worked with both large and small businesses. LeadRival specializes in search engine optimization, paid search and professional website design. In addition, the agency also provides content creation, lead generation and local search strategy.

“LeadRival is perfectly positioned to work with Price Law Group to use search engine optimization to help consumers gain better access to information about what to do when they are considering bankruptcy,” said Kye Duncan, SEO Manager of LeadRival. ” We look forward to creating an interactive and user friendly experience to connect PLG’s clients to useful information and an attorney to help them with their situation.”

About LeadRival:

Founded in 2004, LeadRival is a leading Web marketing agency with extensive experience helping businesses succeed online. The agency provides custom Web marketing solutions for both local and national clients. LeadRival offers search engine optimization, website design, pay per click management, content creation and online consulting services through their unique Search, Leads, Results platform. LeadRival can be found on the web at www.leadrival.com.

About Price Law Group:

Price Law Group is a California based organization that provides legal help to consumers who face financial hardship. With attorneys licensed to practice in 12 states, it also maintains the PLG Nationwide Bankruptcy Network with attorneys in all 50 states to serve you. They have helped over 60,000 clients out of financial trouble — even in the most complex situations. They have more dedicated attorneys than any other debt-relief law firm.

For more information or to schedule an interview with Kye Duncan or a member of the Price Law Group, email robbeard @ leadrival.com.

Berry & Associates has updated and redesigned their website, www.GeorgiaDebtLaw.com, to better help consumers who need to file Chapter 13 or Chapter 7 bankruptcy in Georgia.

Atlanta, GA July 18, 2008 — Berry & Associates, an Atlanta based consumer bankruptcy law firm, is excited to announce the launch of its newly redesigned website, www.GeorgiaDebtLaw.com. Berry & Associates partnered with LeadRival, a Dallas Fort Worth based web design firm, to redesign and enhance the site. The new, user-friendly site contains updated information about the bankruptcy process in Georgia.

Berry & Associates has helped thousands of clients file bankruptcy in Georgia. Their new website provides clients with articles and information about the bankruptcy process. Those seeking to declare bankruptcy can contact Berry & Associates electronically through the site, and they can view Berry & Associates' nine office locations on an integrated Google map.

LeadRival has been a leader in the online marketing industry since 2004. The agency has worked with both large and small businesses. LeadRival specializes in search engine optimization, paid search and professional website design. In addition, the agency also provides content creation, lead generation and local search strategy.

"We are passionate about helping consumers who need to file for bankruptcy in Georgia", explains Matt Berry, Founder and Principal of Berry & Associates. "Our newly redesigned website will help us reach more consumers who are considering bankruptcy and will help those consumers better understand Chapter 7 and Chapter 13 bankruptcy law."

Kye Duncan, SEO Manager of LeadRival said, "The relationship between Berry & Associates and LeadRival is an excellent opportunity to help consumers gain better access to information about filing bankruptcy in Georgia. The new GeorgiaDebtLaw website will prove to be a valuable local bankruptcy resource for residents of northwest Georgia."

One unique characteristic of GeorgiaDebtLaw.com is the site's focus on Georgia Bankruptcy law. The site contains a bankruptcy articles section with up to date information about bankruptcy in Georgia.    Additionally, the site provides answers to many frequently asked bankruptcy questions.

With offices in Atlanta, Marietta, Duluth, Jonesboro, Rome, Dalton, Gainesville, Newnan and Cartersville, contacting Berry & Associates is easy. The firm offers free consultations for consumers considering bankruptcy and can be reached through their toll free number - (800) 414-3328 - or on their website at www.georgiadebtlaw.com/contact.php

About GeorgiaDebtLaw.com:

GeorgiaDebtLaw.com is maintained by Berry & Associates. Berry & Associates helps consumers in Georgia with Chapter 7 and Chapter 13 bankruptcy cases. Learn what Berry & Associates can do to help consumers facing bankruptcy by visiting www.GeorgiaDebtLaw.com.

About LeadRival:

Founded in 2004, LeadRival is a leading web marketing agency with extensive experience helping businesses succeed online. The agency provides custom web marketing solutions for both local and national clients. LeadRival offers search engine optimization, website design, pay per click management, content creation and online consulting services through their unique Search, Leads, Results platform. Visit LeadRival today at www.LeadRival.com.

Roberts Law Partners has hired LeadRival to provide search engine optimization (SEO) and search engine marketing (SEM) services for BetterBankruptcy.com. The site helps clients seeking information about filing Chapter 13 or Chapter 7 Bankruptcy. In addition to articles about bankruptcy law, the site contains exemptions and disclosures for Florida bankruptcy, Texas bankruptcy and the rest of the United States.

Ormond Beach, FL (PRWEB) July 17, 2008 — Roberts Law Partners has hired LeadRival, a Dallas Fort Worth Based Search Engine Optimization agency, to help the company increase the visibility of their website in the top search engines. Roberts Law Partners maintains BetterBankruptcy.com, a website devoted to helping consumers learn about Chapter 7 and Chapter 13 Bankruptcy.

LeadRival has been a leader in the search engine marketing (SEM) industry since 2004. The agency has worked with both large and small businesses. LeadRival specializes in search engine optimization, paid search and professional website design. In addition, the agency also provides content creation, lead generation and local search strategy.

BetterBankrutpcy.com helps thousands of clients learn about bankruptcy law. The website provides clients with articles and information about the bankruptcy process. Those seeking to declare bankruptcy can also complete a free bankruptcy evaluation form and will be matched to an attorney in their area.

"Roberts Law Partners has created a vast library of bankruptcy information," explains John Roberts, Founder and Principal of Roberts Law Partners. "With the help of LeadRival we are able to better educate the public about how to file for Chapter 7 or Chapter 13 bankruptcy."

Kye Duncan, SEO Manager of LeadRival said, "The relationship between BetterBankruptcy.com and LeadRival is an excellent opportunity to use search engine optimization to help consumers gain better access to information about filing bankruptcy and to help clients locate a bankruptcy attorney in their area."

One unique characteristic of BetterBankruptcy.com is the site's focus on state-specific Bankruptcy law. The site contains a state exemptions page which lists bankruptcy exemptions available in each state. In addition to state-specific exemptions the site also provides details on federal bankruptcy exemptions.

BetterBankruptcy.com is updated frequently with new articles covering current bankruptcy topics. The site aims to provide valuable, up to date information to clients in all stages of the bankruptcy process.

About LeadRival

Founded in 2004, LeadRival is a leading web marketing agency with extensive experience helping businesses succeed online. The agency provides custom web marketing solutions for both local and national clients. LeadRival offers search engine optimization, website design, pay per click management, content creation and online consulting services through their unique Search, Leads, Results platform.

About BetterBankruptcy.com

BetterBankruptcy.com is maintained by Roberts Law Partners. Roberts Law Partners Bankruptcy Lawyers are Attorneys that can help with Chapter 7 and Chapter 13 bankruptcy cases. Learn what we do to help consumers facing bankruptcy by visiting www.BetterBankruptcy.com.

Designing and creating new websites is a skill that every good SEO jockey needs to maintain. Some may consider SEO/SEM to be strictly marketing functions, but programming is the Structural leg of the SEO tripod.

In keeping with this philosophy, we’ve just completed a first pass of our latest website for Fort Worth Bankruptcy. We’re still working on the content and some polishing of design and structural aspects, but we’re hoping this “build it right from the beginning” approach to SEO pays off for our client.

News out of Adobe-land says that they’re working to make Flash files accessible to Google and Yahoo search engines. (What, no Microsoft? hmmm….)

This may sound like great news, but a few caveats to consider.

1. This is an announcement of intent, not an announcement of accomplishment. The techs haven’t achieved anything substantive, so don’t go crazy just yet.
2. If Google can crawl my Flash program, how can a search result deliver you to the precise place in my Flash program where your search term is covered? If they can’t do this, then this whole exercise is little different from delivering searchers to your home page because someplace on your site is the search term they are looking for — not helpful at all.
3. What does this mean for publishers protecting their intellectual copyrights for content/images within Flash files?
4. What will this mean for publishers whose servers will be further stressed by these new Flashbots?

I’m going to wait for more on this before forming a final opinion, but my first impression is that I’m not impressed. Yet.

Introduction to SEO

Search engine optimization ( or SEO) is the process of improving the traffic to a website as a result of “organic” searches — unpaid search results on search engines. Studies have shown that internet searchers are more likely to select websites that appear higher on the search engine results pages (typically within the first 2-3 results pages), so appearing higher up on the search results page should yield increased website traffic.

Thus, the aim of SEO activity is to cause the target website to appear higher on the target customers’ search results pages.

How Does SEO Work?

None of the major search engines — Google, Yahoo, AOL, MSN, etc. — publish the algorithms used to determine their search engine results. For this reason, no third-party company or consultant can guarantee they know how these algorithms work. However, trial and error and some good judgment have yielded some solid ideas about how to go about improving a website’s SEO. (Your mileage may vary…)

Good SEO practices fall into three general categories: Structural, Contextual, and External.

How SEO Works: Structural

Structural– Many aspects of a website can help or hurt search results. Typically, these range from minor web page coding changes to major web page reconstruction, depending on the state of the website and how far the website owner is willing to go. Also, many of these changes are keyword-independent, best-practice types of changes that will work on pretty much any website.

Here are some examples (keeping in mind, again, that these are based on “solid” but circumstantial evidence):

• Web page titles are the words that display on the top window bar, next to the name of your browser. (On this page, the title is Search Engine Optimization.) Including keywords in the web page title will improve the search results for a web page.
• Metatags are data about the web page. (Titles are one example of metatags.) The choices given on search results page display two metatags — the page title (mentioned above) and the page description. While there is disagreement over whether the description has any weight in search algorithms, it does show up on the results page and can be the reason that a searcher selects one website over another.
• Interlinking is an effective way of ensuring that search engines are aware of all the web pages on a website. If every page is accessible in two or three clicks from every other page, the search engines will take note of them. Anything beyond that will tend to be ignored by the search engine, and no amount of optimization will help a web page that the search engine doesn’t know about.

There are dozens of other changes that can and should be made, but care must also be taken to avoid known problems that can penalize a website’s search results. Here are two major examples of this:

• Flash-based websites are a favorite among musicians and other creative types. They can be quite stunning and innovative. However, no search engine at this time can read anything inside a Flash program. Thus, when considering SEO, using a Flash-based approach severely constrains what can be done to improve a website’s search results.
• Java-based menus are another innovative but problematic technique. Search engines currently cannot read Java links and so can miss entire sections of a website.

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How SEO Works: Contextual

Contextual — In the world of websites content is king, and doubly so for search engines. Having good content will attract readers, and having good content that is rich in keywords will improve a website’s search results.

Care should be taken not to try to stuff too many keywords into the content. In the past, webmasters sought to “game” the search engines by overloading their content with keywords to the extent that the content no longer made sense to read (i.e., inserting “baseball” after every third word). Search engine companies eventually caught on to these and other such “shenanigans” and seem to actually penalize websites that use them.

Avoid these shenanigans. Instead, write something worth saying that others will find worth reading. The keywords will take care of themselves, as long as you do a good job of writing. Also, break up your content visually by using bullets, bold, or italics — this will help keep your readers from losing interest in your words.

How SEO Works: External

External – Once a website is optimized structurally and has good content, there are still things that can be done outside the site to improve its search performance.

• Link exchanges — A good webmaster will find other websites that appeal to the same target market and seek to do a link exchange with them. Link exchanges involve each site placing a link to the other site on one of their pages. The idea here is that visitors to one website might find the other interesting and vice versa. Care should be taken when doing link exchanges, however. Links that sit on a deep web page (several clicks from the home page) along with dozens or hundreds of other links are not favored by the search engines. These are called link farms and don’t help SEO efforts. Also, link exchanges should involve websites that appeal to similar markets to be relevant both from a business and SEO perspective.
• Direct Links – Similar to link exchanges, direct links are links to your website that you can place yourself that don’t require you to link back to anywhere. Many social networking sites like MySpace and Facebook allow you to place direct links back to your web site, as do other sites with semi-social aspects like Yahoo Answers.

Having more inbound links helps you to increase traffic, as visitors can find your links where you placed them and find your website that way. Also, search engines seem to give preference to websites that have more relevant inbound links. Either way, it’s a good practice to pursue these links when you can.

Conclusions

SEO can be a full time job for many websites. Better keywords and better link partners can always be found, and new techniques for adjusting website structure are constantly evolving. Still, a website that is structurally sound with relevant content and good inbound links will outperform many of its competitors.

Brian Shannon is a web developer and SEO advocate for the Smartacus Corporation; this blog entry is reprinted with permission from its original posting at College-Cram.com.