Just having a Web site may not be enough for it to generate interest in or clients for your law firm. Generating the type of traffic that will be beneficial to your firm takes strategic planning. 

The first step is to know your target. If you are a bankruptcy law firm, you probably don’t want clients who are facing a criminal charge. If your firm handles only criminal cases, you probably don’t want to deal with a Social Security disability case. 

It helps to do a little research into the search terms that people are using on Google, Yahoo and MSN to find attorneys in your area of practice. Once you know what they are, make sure that they are prominent in the content on your site. 

The content on the site should not only match the type of law you practice, it should include information about the geographic area that your practice is in. Include the city, county and state in the keyword focused pages. An attorney in Atlanta, Georgia wouldn’t necessarily want a client in Houston, Texas. 

Here are a few sites that you can use to analyze the keywords on your site for their effectiveness.

• Word Tracker This site will help you analyze keyword searches and the sites competing for the traffic on those terms.
• Good Key Words A free way to find basic information about search terms and traffic generated from them.
• Keyword Discovery Provides a free and paid version that analyzes keywords across all the search engines.

It helps to know your audience in any marketing effort. Gearing your content to keywords that generate the most searches will help you to get the most out of your Web site. Having the tools and the time to discover your target and the type of searches being made out there can help you connect with more clients. 

If you decide that you haven’t got the time or the manpower to dedicate to this, ask your LeadRival account executive about our Search Engine Optimization and low cost internet marketing solutions for your Web site.

Everyday Yellow Pages has contracted with LeadRival to provide search engine optimization (SEO) services for its local directory Web site, www.EverydayYellowPages.com. The site provides directory information for persons looking for businesses in Arlington, Irving, Coppell, Grand Prairie, Keller, Southlake, Midlothian, DeSoto and other cities in the Dallas Fort Worth area.

Hurst, TX October 17, 2008 — Everyday Yellow Pages has hired LeadRival, a Dallas Fort Worth Based Search Engine Optimization agency, to help the company increase the visibility of its Web site, www.EverydayYellowPages.com, in the top search engines.

Everyday Yellow Pages publishes complete directories serving local communities in the Dallas/Fort Worth Metroplex. Its Web site offers visitors an online search of its publications and also provides information to advertisers who would like to increase their visibility in published directory.

The publisher provides a complete directory of residential and business listings in Arlington, Cedar Hill, Colleyville, Coppell, DeSoto, Duncanville, Grand Prairie, Grapevine, Irving, Kennedale, Keller, Lancaster, Mansfield, Midlothian, Red Oak, Southlake and Trophy Club/Westlake. Everyday Yellow Pages also provides a wealth of community information, including area attractions, shopping, community services, mass transit and airport information.

“LeadRival is excited to use its expertise to help more users and advertisers find Everyday Yellow Pages online,” said Kye Duncan, SEO Manager of LeadRival. “We are well equipped to refine the directory’s online approach.”

LeadRival, founded in 2004, is a leader in the search engine marketing (SEM) industry. The firm has worked with both large and small businesses. LeadRival specializes in search engine optimization, paid search and professional Web site design. In addition, the agency also provides content creation, lead generation and local search strategy.

About LeadRival:
Founded in 2004, Leadrival is a leading Web marketing agency with extensive experience helping businesses succeed online. The agency provides custom Web marketing solutions for both local and national clients. LeadRival offers search engine optimization, website design, pay per click management, content creation and online consulting services through their unique Search, Leads, Results platform.

About Everyday Yellow Pages:
Everyday Yellow Pages was established to provide Arlington, Coppell, Grand Prairie, Mansfield, Irving, and North Tarrant County with superior telephone directories, customer service and distribution. It has offices in Arlington at 2206 W. Park Row Drive, Suite 102. Its corporate headquarters is located in Amarillo, Texas.

For more information or to schedule an interview with Kye Duncan or a representative of Everyday Yellow Pages, email media @ leadrival.com.

Berry & Associates has updated and redesigned their website, www.GeorgiaDebtLaw.com, to better help consumers who need to file Chapter 13 or Chapter 7 bankruptcy in Georgia.

Atlanta, GA July 18, 2008 — Berry & Associates, an Atlanta based consumer bankruptcy law firm, is excited to announce the launch of its newly redesigned website, www.GeorgiaDebtLaw.com. Berry & Associates partnered with LeadRival, a Dallas Fort Worth based web design firm, to redesign and enhance the site. The new, user-friendly site contains updated information about the bankruptcy process in Georgia.

Berry & Associates has helped thousands of clients file bankruptcy in Georgia. Their new website provides clients with articles and information about the bankruptcy process. Those seeking to declare bankruptcy can contact Berry & Associates electronically through the site, and they can view Berry & Associates' nine office locations on an integrated Google map.

LeadRival has been a leader in the online marketing industry since 2004. The agency has worked with both large and small businesses. LeadRival specializes in search engine optimization, paid search and professional website design. In addition, the agency also provides content creation, lead generation and local search strategy.

"We are passionate about helping consumers who need to file for bankruptcy in Georgia", explains Matt Berry, Founder and Principal of Berry & Associates. "Our newly redesigned website will help us reach more consumers who are considering bankruptcy and will help those consumers better understand Chapter 7 and Chapter 13 bankruptcy law."

Kye Duncan, SEO Manager of LeadRival said, "The relationship between Berry & Associates and LeadRival is an excellent opportunity to help consumers gain better access to information about filing bankruptcy in Georgia. The new GeorgiaDebtLaw website will prove to be a valuable local bankruptcy resource for residents of northwest Georgia."

One unique characteristic of GeorgiaDebtLaw.com is the site's focus on Georgia Bankruptcy law. The site contains a bankruptcy articles section with up to date information about bankruptcy in Georgia.    Additionally, the site provides answers to many frequently asked bankruptcy questions.

With offices in Atlanta, Marietta, Duluth, Jonesboro, Rome, Dalton, Gainesville, Newnan and Cartersville, contacting Berry & Associates is easy. The firm offers free consultations for consumers considering bankruptcy and can be reached through their toll free number – (800) 414-3328 – or on their website at www.georgiadebtlaw.com/contact.php

About GeorgiaDebtLaw.com:

GeorgiaDebtLaw.com is maintained by Berry & Associates. Berry & Associates helps consumers in Georgia with Chapter 7 and Chapter 13 bankruptcy cases. Learn what Berry & Associates can do to help consumers facing bankruptcy by visiting www.GeorgiaDebtLaw.com.

About LeadRival:

Founded in 2004, LeadRival is a leading web marketing agency with extensive experience helping businesses succeed online. The agency provides custom web marketing solutions for both local and national clients. LeadRival offers search engine optimization, website design, pay per click management, content creation and online consulting services through their unique Search, Leads, Results platform. Visit LeadRival today at www.LeadRival.com.

Designing and creating new websites is a skill that every good SEO jockey needs to maintain. Some may consider SEO/SEM to be strictly marketing functions, but programming is the Structural leg of the SEO tripod.

In keeping with this philosophy, we’ve just completed a first pass of our latest website for Fort Worth Bankruptcy. We’re still working on the content and some polishing of design and structural aspects, but we’re hoping this “build it right from the beginning” approach to SEO pays off for our client.