Making Your Website Work For You
Just having a Web site may not be enough for it to generate interest in or clients for your law firm. Generating the type of traffic that will be beneficial to your firm takes strategic planning.
The first step is to know your target. If you are a bankruptcy law firm, you probably don’t want clients who are facing a criminal charge. If your firm handles only criminal cases, you probably don’t want to deal with a Social Security disability case.
It helps to do a little research into the search terms that people are using on Google, Yahoo and MSN to find attorneys in your area of practice. Once you know what they are, make sure that they are prominent in the content on your site.
The content on the site should not only match the type of law you practice, it should include information about the geographic area that your practice is in. Include the city, county and state in the keyword focused pages. An attorney in Atlanta, Georgia wouldn’t necessarily want a client in Houston, Texas.
Here are a few sites that you can use to analyze the keywords on your site for their effectiveness.
- Word Tracker This site will help you analyze keyword searches and the sites competing for the traffic on those terms.
- Good Key Words A free way to find basic information about search terms and traffic generated from them.
- Keyword Discovery Provides a free and paid version that analyzes keywords across all the search engines.
It helps to know your audience in any marketing effort. Gearing your content to keywords that generate the most searches will help you to get the most out of your Web site. Having the tools and the time to discover your target and the type of searches being made out there can help you connect with more clients.
If you decide that you haven’t got the time or the manpower to dedicate to this, ask your LeadRival account executive about our Search Engine Optimization and low cost internet marketing solutions for your Web site.
August 23rd, 2010 at 5:43 pm
Finally, I found the information I was looking for. I have been doing research on this subject, and for two days I keep entering web-sites that are supposed to have what I’m searching for, only to be disappointed with the lack of what I wanted. I wish I would have found your website sooner! I had about 40% of what I was looking for and your website has that, and the rest of what I needed to complete my research. Thank you and keep up the good work!
January 28th, 2011 at 2:25 am
;”; I am really thankful to this topic because it really gives up to date information *-.
March 11th, 2011 at 3:55 pm
I agree, I have been using these tips and I have seen my site improve rank.
Daren A. Webber, Orange County New York Bankrupty lawyer
November 30th, 2011 at 10:29 pm
Hi I found your website by mistake when i was searching Google for this topic, I must express your site is quite helpful I also seriously like the layout, its superb!