We were able to listen to fantastic speakers like Jason Miller from LinkedIn and Mark Cuban and gain their insight of how any business can improve their online marketing tactics. The overall tone of the conference was tied to 2016 being about developing content around consumers and designing with technology in mind. Below are key takeaways from the event and how they can be implemented.
Keynote Speaker: Jason Miller
Jason Miller is the global content marketing leader at LinkedIn. One of his books, The Sophisticated Marketer’s Checklist for LinkedIn, can be found on the amazon best seller list. His presentation started #DDSUM15 by speaking about creating the right type of content as your company’s “Big Rock”. He also talked about and believes heavily in Ann Handley’s formula of useful x enjoyable x inspired = innovative content.
“Own the conversation that drives your market.”
All businesses should strive to anticipate their clients’ needs and answer questions before they are asked. Knowing your market and becoming a trusted “go-to” resource, can easily catapult you above your competitors. By creating strategic and relevant content, any business can succeed with online marketing. Using a globalized vision that all clients can understand and share with others, makes your product easier to refer.
Keynote Speaker: Mark Cuban
Mark Cuban is the owner of the Dallas Mavericks, a Shark Tank cast member, and successful entrepreneur that got his start by co-founding Broadcast.com. Though Cuban’s presentation was short, his Q&A that followed provided useful information that any business owner can apply. His biggest suggestion was to “step away from the algorithm” that many business seems to follow. Even though the world is becoming more technologically savvy, we as marketers have to find a way to make the “digital [extend] to experiential”.
“You don’t want to try to recreate, you want to innovate.”
There are very few new ideas anymore, but that doesn’t mean that you should give up. Instead of copying someone else’s work or simply recreating it, try making it better fit your brand or industry by applying your own authentic approach.
“If you’re outperforming me, I’m going to find out why.”
This philosophy shows the motivation to always improve yourself. If your competitors start doing better than you, find out why and fix what you’re doing. Try to make things as personal as possible without getting trapped in the digital world. Try taking out clients to determine what they think of you and your business. Use this information to better yourself and become more innovative with your actions. During the process, ask yourself “How would I kick my own ass?”
Keynote Speaker: Chris Brogan
Chris Brogan is a best selling author and CEO of Owner Media Group, and regularly speaks about how to make your business thrive. His proven methods for creating content help with making an impact on your audience. Based on his book The Impact Equation, Brogan goes over how Impact = Create, and how this acronym has brought both himself and millions of others success in the business world.
CREATE stands for:
Contrast – Do you stand out?
Reach – How far does your message travel?
Exposure – How often do people see your message? Articulation – How clear is your message?
Trust – Do people believe you?
Echo – Do people see themselves in you?
“Help people continue their story.”
Be beneficial for other people’s lives in some way or another. Having a next step and planning out what people can do if they have a set feeling about your business, is an easy way to accomplish this.
Many businesses provide answers to the following questions in their content: Where do I go if I have questions? How should I proceed or who do I contact if I want your product or service? Go ahead and provide the next or multiple steps in the process. Leading potential clients in the right direction is a key component to seeing increased conversions from your content.
There were many other speakers at the Dallas Digital Summit that had some great insight. We have some of the best written out for you.
Other Speakers’ Takeaways
“If you improve the initial sales journey, you improve retention and satisfaction.”
“Be the best answer on the end of someone’s search.”
“Making the user experience slightly longer but more pleasant can leave people with a better overall experience.”
“Segment your clients and understand the customer journey.”
We hope that quick overview gave you some new insight on where the marketing industry is heading and inspired you along the way. Please reach out to us with questions at firstname.lastname@example.org.
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