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3 Ways to Track Call Conversions in AdWords

3 Ways to Track Call Conversions in AdWords

Using a phone number within your PPC campaigns is beneficial for a number of reasons; including a phone number helps increase credibility and therefore trust from your users. It also provides users an alternate way to convert. When generating phone calls from a PPC...

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Adwords to Require Upgraded URLs

Adwords to Require Upgraded URLs

On July 1st Google AdWords will officially retire the destination URL and begin requiring advertisers to use upgraded URLs. Whereas destination URLs included both the landing page URL and any tracking parameters, upgraded URLs separate the URL into 2 components, a...

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3 Ways to Make your Lead Form Mobile Friendly

3 Ways to Make your Lead Form Mobile Friendly

As more and more people are using phones and tablets as their primary internet device, it’s important to make it just as easy for a user to convert on mobile as it is on desktop. Many lead forms have small input fields, radio buttons, all-text keyboards, and other...

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3 Ways PPC Changed in 2014

3 Ways PPC Changed in 2014

The only thing you can be sure about in search engine marketing is change, and 2014 was no exception. Throughout the year there were interface makeovers, callout extensions, local PLAs, just to name a few. While there weren’t any major updates such as enhanced...

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Getting Started with PPC: Set Realistic Goals

Getting Started with PPC: Set Realistic Goals

Starting a new PPC account requires planning, research, and strategy. This article is the first in a 6 part series designed to help those new to PPC set up their first account. Before you start actually building and running paid search ads, it’s important to establish...

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How do you generate leads?

Every day, thousands of people search for legal help online. When they search, they often see one our advertisements. If they click on our advertisement, they are taken to one of our practice specific websites that contains a free claim evaluation form. If the user completes the form and matches our filtering criteria, they are connected to a local law firm who can assist them with their legal issues.

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