Bad Scenario: Your site isn’t ranking well on Google. Some pages of your website rank but do not convert. Your plan is to just start over and give it a your website a overhaul.
Slow down! Giving a poorly ranked website a complete overhaul is the most dangerous thing you can do. Most websites I look at DO have something good about them, even if it’s very little. But the problem is they also have a some bad qualities. Your website overhaul idea will most likely backfire, as your sites good qualities will also disappear. So, don’t do it.
Being able to differentiate the bad from the good is what needs to be done. Take the website ranking issue and break it down in to small tasks. Creating a task timeline is a smart way to diagnose the issue. Below is a sample of tasks to give you an idea how you should properly handle your website problems. Aligning your online efforts, like creating great content, with search engine guidelines can improve your search engine rankings.
Diagnose Site Issues, Improve, Measure Results, & Move Forward
Do 1 task and wait a few weeks, maybe til the next crawl of your website, to see if there have been any significant changes. If so, you know you are on the right track. If not, then move on to another task. (Note: I’ve seen some websites get re-crawled in a matter of weeks, and some can take a few months or even longer… patience is a must when measuring results)
6 Tasks That Can Improve Your Search Engine Rankings
- Proper Website Navigation and Category Setup – Easy navigation is website 101. Proper hierarchy of your webpages is a huge plus for better rankings. Visit my post on building great website navigation for more information. (Extra Credit: add breadcrumbs for better user experience)
- Remove Duplicate Content – Make sure your website does not have multiple pages with the same type of content, targeted keywords, etc. If you have a page about “riding bicycles on mountains” and another page about “mounting bikes” it could be seen as duplicate. (Extra Credit: learn how to redirect old pages to the new consolidated page)
- Outbound Links – Do you have 300 words of content and 50 outbound links? This is very bad, keep outbound links to a minimum. To be super safe, just have a few outbound links per page of 300+ words. For more on links visit: https://www.leadrival.com/using-safe-backlink-strategies/
- Inbound Links – Some sites rank better because websites that rank well on Google are linking to them. Try getting these types of links. 1 link from a great site that is in your niche is better than 5 links from horrible non-niche sites. (Extra Credit: review bad inbound links in webmaster tools, making a cautious effort to get spammy links removed)
- Keywords – What words would your potential site visitors use to find you? Make sure you use a couple variations of these search terms within your content. Warning: do not keyword stuff! (Extra Credit: try to not target the same keywords across different pages of your site)
- Your Site vs Their Site – Do a search for keywords that you want to rank for and review the sites that are ranking well. Do you see a difference between their content and yours? Is your content just as valuable, intriguing, and informative? If so, then you are probably good here. If not, see what they are doing and do it better. Your content should be unique and NOT copied from something else across the web. (Extra Credit: creating content that keeps visitors on site, moving from page to page, is better than having them click out of your site to find something else. Adding videos and images can also help with rankings)